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Home > Video > Kill the Enemy, Earn Points, Order Drones: Ukraine’s Army ‘Amazon’

Kill the Enemy, Earn Points, Order Drones: Ukraine’s Army ‘Amazon’

Ia Meurmishviliby Ia Meurmishvili
September 25, 2026
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Ukraine’s minister of digital transformation says the army now orders weapons through a marketplace that works, in her words, like Amazon — and that brigades pay with points the system awards for confirmed kills.

Oksana Ferchuk took over the ministry that built Diia, Ukraine’s government-services app, and the Brave1 defense-tech accelerator. In an interview with Independence Avenue Media editor-in-chief Ia Meurmishvili in Kyiv, she explains how thousands of Ukrainian companies sell directly to brigades, how the front line’s video feedback drives four-to-six-week upgrade cycles, and why she calls the result a market rather than chaos.

Ferchuk also describes daily Russian cyberattacks on state and civilian systems, Ukraine’s dependence on Starlink, the Russian satellite system she says threatens all of Europe, and her ambition to make Ukraine the first state delivering public services at scale through AI.infrastructure and other civilian sectors.

Ia Meurmishvili

Ia Meurmishvili

Ia Meurmishvili is co-founder, president, CEO, and editor in chief of Independence Avenue Media. Known in her native Georgia as a television anchor, she previously managed Voice of America’s Georgian Service, leading coverage of U.S. foreign policy, NATO, and regional security. She is a frequent guest commentator, conference speaker, and lecturer.  

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