What does Ukrainian wine taste like — and why is an American veteran betting that Americans will love it?
Sam Lerman first came to Ukraine in 2022 to help its government with military procurement. He expected to stay for a week. Instead, he kept coming back — and eventually turned a suitcase operation into a thriving business bringing Ukrainian wines and spirits to the United States.
Today, SPYRT Worldwide’s Ukrainian products 🇺🇦 are sold in roughly 800 locations across 20 states — from wine shops and restaurants to U.S. airports.
For Lerman, it’s about more than selling wine. He wants 🇺🇸Americans to discover Ukraine through its winemaking traditions, unique grape varieties and centuries-old wine culture — while supporting Ukraine along the way.
From Ukraine’s Front Lines to U.S. Wine Shelves: The American Veteran Bringing Ukraine to America
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